Celebrating 100 years, CITIZEN, a pioneer in watchmaking and innovative technology, promotes excellence and creativity with a deep-rooted respect for craftsmanship. CITIZEN advocates 'Better Starts Now,' searching for and accomplishing goals that better our lives. In this respect, CITIZEN aligns with organizations and personalities that reflect the values of the brand including the Citizen Naismith Trophy, National Merit Scholarship and Good360.
As a 'citizen of the world' we bear the responsibility to help cultivate positive change and on-going evolution to our craft. For over 40 years, CITIZEN's Eco-Drive technology has served as the prime example of how the brand is dedicated to making the world and its environment a better place. A simple yet revolutionary concept, Eco-Drive harnesses the power of light from any natural or artificial light source and converts it into energy. Using a renewable natural resource instead of filling our landfills with discarded watch batteries.
More from Citizen:
Watches
April 1, 2025
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February 4, 2025
Kelly and the entire team is fantastic at Black River! Not only is their customer service top notch, so are their prices! Have gone through them on two separate occasions and will be back for any of our jewelry needs in the future. Save the time of shopping several different places and just give them a call, you won’t be disappointed. 10/10 experience across the board!
February 1, 2025
Took some rings in to get cleaned and repaired. Excellent work, quick turnaround time, and very reasonably priced!
January 18, 2025
Alycia was so helpful and personable! Would definitely buy again!
January 9, 2025
This was my first time at Black River Diamond in Medford. What an Outstanding Experience !! Both Alycia and Danelle were so wonderful !! I will for sure recommend them to all ; and look forward to revisiting as well !! Thank you again for the Amazing Customer Service and Beautiful Bracelets!! 🌹💝✨️
October 1, 2024
Very friendly ladies and easy to work with.
June 28, 2024
BRDC from day one was excellent. With purchasing my fiances ring first then the help of Alycia to pick out and build my custom ring was such a smooth informational process. She rocked it from beginning to end. We couldnt be more happier with the outcome of my ring and the exceptional care they take with customers orders. Thank you so much!!!!!
May 30, 2024
Every time I’ve stopped in I’ve had a great experience whether for minor watch repairs or to buy a new watch when my old watch died. Very helpful and friendly staff.
May 29, 2024
Danelle is awesome to work with. She is very knowledgeable. I definitely recommend Black River Diamond Company.
April 19, 2024
We always get fabulous service and my resized and reset ring turned out beautifully.
